:root{--orange:#e77c00;--orange-deep:#a95700;--ink:#101c2e;--text:#303c4d;--muted:#657185;--line:#e4e8ee;--soft:#f5f7fa;--cream:#fff3e5;--navy:#101b2d;--green:#15804c;--white:#fff;--shadow:0 14px 42px #101c2e12;--radius:18px}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;color:var(--text);font:400 16px/1.65 Inter,system-ui,-apple-system,"Segoe UI",sans-serif}a{color:inherit;text-underline-offset:.18em}img{max-width:100%;display:block}.wrap{width:min(1160px,calc(100% - 44px));margin:auto}.utility{background:#071827;color:#fff;font-size:12px}.utility .wrap{min-height:34px;display:flex;justify-content:space-between;align-items:center;gap:16px}.utility a{text-decoration:none}.site-header{position:sticky;top:0;z-index:30;background:#fffffff5;backdrop-filter:blur(12px);box-shadow:0 3px 18px #101c2e0d}.header-row{min-height:80px;display:flex;align-items:center;justify-content:space-between;gap:30px}.brand img{width:190px}.nav{display:flex;align-items:center;gap:25px}.nav a{text-decoration:none;color:var(--ink);font-size:14px;font-weight:650}.nav a:hover{color:var(--orange-deep)}.nav .nav-cta,.button{display:inline-flex;align-items:center;justify-content:center;gap:9px;min-height:48px;padding:12px 21px;border:1px solid transparent;border-radius:8px;font-weight:750;text-decoration:none;transition:transform .18s,box-shadow .18s,background .18s}.nav .nav-cta,.button-orange{background:var(--orange);color:#161616}.button:hover,.nav-cta:hover{transform:translateY(-2px);box-shadow:0 9px 22px #101c2e20}.button-outline{border-color:#b9c1cb;color:var(--ink);background:#fff}.button-green{background:var(--green);color:#fff}.menu-toggle{display:none;background:#fff;border:1px solid var(--line);border-radius:9px;width:44px;height:44px;color:var(--ink);font-size:22px}.hero{background:linear-gradient(180deg,#f4f6f9,#fff);padding:52px 0 48px}.hero-grid{display:grid;grid-template-columns:.95fr 1.05fr;align-items:center;gap:48px}.eyebrow{margin:0 0 12px;color:var(--orange-deep);font-size:12px;font-weight:800;letter-spacing:.09em;text-transform:uppercase}.hero h1{margin:0;color:var(--ink);font-size:clamp(42px,5.4vw,68px);line-height:1.02;letter-spacing:-.048em;font-weight:800}.hero h1 span{color:var(--orange-deep)}.lead{max-width:570px;margin:20px 0 0;font-size:18px;color:#4c596b}.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:27px}.proof{display:flex;flex-wrap:wrap;gap:20px;margin:25px 0 0;padding:0;list-style:none;color:#536176;font-weight:600;font-size:14px}.proof li:before{content:"✓";color:var(--orange-deep);font-weight:900;margin-right:7px}.hero-visual{position:relative;min-height:440px}.hero-photo{position:absolute;inset:0 0 25px;width:100%;height:calc(100% - 25px);object-fit:cover;border-radius:22px 22px 88px 22px;box-shadow:var(--shadow)}.photo-caption{position:absolute;right:0;bottom:0;padding:16px 21px;background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow);font-size:14px;font-weight:700;color:var(--ink)}.benefits{border-block:1px solid #eef0f3;background:white}.benefits .wrap{display:grid;grid-template-columns:repeat(4,1fr)}.benefit{padding:20px 16px;border-right:1px solid var(--line);font-size:14px;font-weight:700;color:var(--ink)}.benefit:first-child{padding-left:0}.benefit:last-child{border:0}.benefit b{color:var(--orange-deep);font-size:20px;margin-right:8px}.section{padding:78px 0}.section-soft{background:var(--soft)}.section h2,.contact h2{margin:0;color:var(--ink);font-size:clamp(30px,3.5vw,43px);line-height:1.14;letter-spacing:-.03em}.center{text-align:center}.section-intro{max-width:760px;margin:13px auto 35px;text-align:center;color:var(--muted);font-size:17px}.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.service-card{display:flex;flex-direction:column;padding:25px 24px;background:white;border:1px solid var(--line);border-radius:15px;box-shadow:0 7px 25px #101c2e08;min-height:220px}.service-icon{display:grid;place-items:center;width:46px;height:46px;margin-bottom:16px;border-radius:12px;background:var(--cream);color:var(--orange-deep)}.service-icon svg,.audience-icon svg{width:25px;height:25px}.service-card h3{margin:0;color:var(--ink);font-size:20px}.service-card p{margin:9px 0 17px;color:var(--muted);font-size:15px}.service-card a{margin-top:auto;color:var(--orange-deep);font-weight:750;text-decoration:none}.audience-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:34px}.audience-card{overflow:hidden;background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow)}.audience-art{height:175px;display:flex;align-items:flex-end;padding:20px;background:linear-gradient(135deg,#203446,#637789);color:#fff;position:relative}.audience-card:nth-child(2) .audience-art{background:linear-gradient(135deg,#61472e,#d39551)}.audience-card:nth-child(3) .audience-art{background:linear-gradient(135deg,#132b3f,#45677b)}.audience-art:after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,#071827a6,transparent 75%)}.audience-art span{z-index:1;font-size:23px;font-weight:800}.audience-body{padding:19px 21px 23px}.audience-body h3{margin:0 0 6px;color:var(--ink);font-size:20px}.audience-body p{margin:0;color:var(--muted)}.store-panel{display:grid;grid-template-columns:1.2fr .8fr;align-items:center;gap:35px;padding:40px;background:var(--cream);border-radius:20px}.store-panel h2{max-width:560px}.store-panel p{max-width:580px;color:var(--muted)}.store-art{width:min(100%,380px);margin:auto}.process-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-top:34px}.step{padding:22px 18px;background:white;border:1px solid var(--line);border-radius:14px}.step-number{display:grid;place-items:center;width:38px;height:38px;border:1px solid #f4c281;border-radius:50%;color:var(--orange-deep);font-weight:850}.step h3{margin:14px 0 6px;color:var(--ink);font-size:17px;line-height:1.3}.step p{margin:0;color:var(--muted);font-size:14px}.local-band{background:#f9fafb;padding:34px 0}.local-band .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px}.local-band h2{margin:0;color:var(--ink);font-size:24px}.local-band p{margin:0;color:var(--muted)}.faq{max-width:900px;margin:32px auto 0}.faq details{margin:10px 0;padding:17px 20px;border:1px solid var(--line);border-radius:11px;background:white}.faq summary{cursor:pointer;color:var(--ink);font-weight:750}.faq details p{margin:13px 0 0;color:var(--muted)}.contact{padding:64px 0;background:var(--navy);color:#fff}.contact .wrap{display:flex;align-items:center;justify-content:space-between;gap:28px}.contact h2{color:#fff}.contact p{margin:12px 0 0;color:#d9e0e8}.footer{background:#071827;color:#dce3eb;padding:50px 0 20px}.footer-grid{display:grid;grid-template-columns:1.35fr 1fr 1fr 1fr;gap:36px}.footer-logo img{width:175px}.footer p{max-width:280px;color:#aeb9c5}.footer h3{margin:0 0 13px;color:white;font-size:15px}.footer a,.footer span{display:block;margin:8px 0;color:#c9d2dc;text-decoration:none;font-size:14px}.copyright{margin-top:35px;padding-top:18px;border-top:1px solid #ffffff20;color:#aeb9c5;font-size:13px}.floating-wa{position:fixed;right:24px;bottom:24px;z-index:20;display:grid;place-items:center;width:58px;height:58px;border-radius:50%;background:var(--green);box-shadow:0 9px 24px #07182730}.floating-wa img{width:27px;height:27px}.service-page-hero{padding:76px 0;background:linear-gradient(135deg,#f4f6f9,#fff)}.service-page-hero .wrap{max-width:900px}.breadcrumbs{margin:0 0 18px;color:var(--muted);font-size:14px}.service-page-hero h1{margin:0;color:var(--ink);font-size:clamp(40px,5vw,60px);line-height:1.05;letter-spacing:-.04em}.service-page-hero .lead{max-width:760px}.service-page-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:27px}.service-page-content{max-width:900px}.service-page-content h2{margin-top:30px}.service-page-content ul{padding-left:22px}.not-real{font-size:12px;color:var(--muted)}.editor-shell{max-width:1000px;margin:40px auto;padding:24px}.editor-shell textarea{width:100%;min-height:60vh;font:14px/1.5 ui-monospace,monospace}.editor-shell button{margin:10px 8px 0 0;padding:12px 16px;border:0;border-radius:8px;background:var(--orange);font-weight:750;cursor:pointer}.editor-note{padding:12px;background:var(--cream);border-radius:8px}
@media(max-width:900px){.hero-grid{grid-template-columns:1fr 1fr;gap:26px}.hero-visual{min-height:360px}.benefits .wrap{grid-template-columns:repeat(2,1fr)}.benefit:nth-child(2){border-right:0}.benefit:nth-child(-n+2){border-bottom:1px solid var(--line)}.service-grid{grid-template-columns:repeat(2,1fr)}.process-grid{grid-template-columns:repeat(3,1fr)}.footer-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:680px){.wrap{width:min(100% - 32px,560px)}.utility .wrap{justify-content:center;min-height:32px}.utility .utility-hours,.utility .utility-email{display:none}.header-row{min-height:68px}.brand img{width:155px}.menu-toggle{display:block}.nav{display:none;position:absolute;top:100%;left:0;right:0;padding:15px 20px 21px;background:white;border-top:1px solid var(--line);box-shadow:0 15px 20px #101c2e12;align-items:stretch;flex-direction:column;gap:0}.nav.is-open{display:flex}.nav a{padding:13px 6px;border-bottom:1px solid #f0f1f3}.nav .nav-cta{margin-top:12px;border:0}.hero{padding:35px 0 30px}.hero-grid{grid-template-columns:1fr;gap:26px}.hero h1{font-size:clamp(38px,11vw,52px)}.lead{font-size:16px}.hero-visual{min-height:280px}.hero-photo{border-radius:16px 16px 55px 16px}.photo-caption{font-size:12px;padding:12px 15px}.proof{gap:10px 16px;font-size:13px}.benefits .wrap{grid-template-columns:1fr 1fr}.benefit{padding:13px 8px;font-size:12px}.benefit:first-child{padding-left:0}.section{padding:56px 0}.section-intro{font-size:15px;margin-bottom:25px}.service-grid{grid-template-columns:1fr;gap:12px}.service-card{min-height:auto;padding:21px}.audience-grid{grid-template-columns:1fr}.audience-art{height:145px}.store-panel{grid-template-columns:1fr;padding:26px 21px;gap:16px}.store-art{width:min(80%,280px)}.process-grid{grid-template-columns:1fr 1fr;gap:10px}.step{padding:17px 14px}.step:last-child{grid-column:1/-1}.local-band .wrap,.contact .wrap{align-items:flex-start;flex-direction:column}.local-band h2{font-size:21px}.contact{padding:48px 0}.contact .button{width:100%}.footer{padding-top:38px}.footer-grid{grid-template-columns:1fr 1fr;gap:24px 14px}.copyright{line-height:1.5}.floating-wa{width:52px;height:52px;right:15px;bottom:15px}.service-page-hero{padding:52px 0}.service-page-hero h1{font-size:42px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important}}
.service-legacy-breadcrumb{padding:14px 0;color:var(--muted);font-size:14px}.service-legacy-breadcrumb a{color:var(--orange-deep);font-weight:700}.service-legacy-content article>.wp-block-group.alignfull{padding:52px 0!important;background:var(--soft)!important}.service-legacy-content .wp-block-group__inner-container{width:min(1160px,calc(100% - 44px));margin:0 auto}.service-legacy-content .wp-block-heading{color:var(--ink)!important;line-height:1.18}.service-legacy-content h1{font-size:clamp(36px,5vw,54px)!important;letter-spacing:-.035em}.service-legacy-content h2{font-size:clamp(27px,3vw,36px)!important}.service-legacy-content h3{font-size:20px!important;color:var(--ink)}.service-legacy-content p,.service-legacy-content li{color:var(--text)!important;line-height:1.7}.service-legacy-content .wp-block-columns{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px}.service-legacy-content .wp-block-column{padding:20px;background:#fff;border:1px solid var(--line);border-radius:14px}.service-legacy-content .wp-block-buttons{display:flex;flex-wrap:wrap;gap:12px}.service-legacy-content .wp-block-button__link{display:inline-flex;padding:12px 20px;border-radius:8px;background:var(--orange);color:#171717!important;font-weight:750;text-decoration:none}.service-legacy-content .wp-block-list{padding-inline-start:22px}.policy-legacy{padding:58px 0;background:var(--soft)}.policy-legacy article{max-width:850px;padding:35px;background:#fff;border:1px solid var(--line);border-radius:16px}.policy-legacy h1{margin:0 0 24px;color:var(--ink);font-size:clamp(32px,4vw,44px)}.policy-legacy p,.policy-legacy li{line-height:1.75}
.migration-review{max-width:1050px;margin:18px auto 28px;padding:16px 18px;border:1px solid #a95700;border-left:5px solid var(--orange);border-radius:9px;background:#fff3e5;color:#303c4d;line-height:1.55}.policy-legacy .migration-review{margin:0 0 24px}
@media(max-width:680px){.service-legacy-content article>.wp-block-group.alignfull{padding:36px 0!important}.service-legacy-content .wp-block-group__inner-container{width:calc(100% - 32px)}.service-legacy-content .wp-block-columns{grid-template-columns:1fr}.service-legacy-content .wp-block-column{padding:17px}.policy-legacy{padding:35px 0}.policy-legacy article{padding:22px 18px}}
/* Fotografías conceptuales generadas para la revisión local; no representan proyectos ejecutados. */
.audience-art{padding:0;isolation:isolate;background:#203446}.audience-art img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.audience-art:after{z-index:0;background:linear-gradient(0deg,#071827c7,transparent 78%)}.audience-title{position:absolute;left:18px;bottom:16px;z-index:1;color:#fff;font-size:22px;font-weight:800;text-shadow:0 1px 4px #07182780}.illustrative-label{position:absolute;right:10px;top:10px;z-index:2;padding:4px 8px;border-radius:20px;background:#fff;color:#253244;font-size:10px;font-weight:700;letter-spacing:.02em}.audience-body{padding:15px 20px 19px}.audience-body p{margin:0;color:var(--muted)}